In The News

NOW OPEN AT FULTON CENTER: POP KARMA & IRVING FARM

Feb-01-2016

NEW YORK— Westfield announces today the opening of Irving Farm Coffee Roasters and Pop Karma at Fulton Center, New York City’s modern hub of retail, culinary and media experiences in the historic Financial District. The two New York City-based retailers are part of the diverse mix of food and retail options for Lower Manhattan’s transit hub, which serves more than 300,000 commuters and visitors each day.

“Westfield is deeply connected to the New York City community, and we’re always looking for ways to collaborate with local companies to create exciting retail offerings for our shoppers,” said Rachel Belam, vice president of culinary strategy and leasing at Westfield.

Pop Karma, a gourmet popcorn shop, opened its second location in New York City on Monday, January 18. The NYC-based epicurean brand currently has a factory and flagship store in the Lower East Side and offers pure, high quality ingredients in all of their products. Pop Karma curates their very own variety of gourmet popcorn including seasonal flavors such as White Truffle Cheddar and Bacon Apple Bourbon Caramel.

“Pop Karma is excited to introduce all-natural artisanal popcorn to downtown New York City as one of the founding retailers at Fulton Center,” said Jean Tsai, founder and CEO of Pop Karma. “We are thrilled to be an integral part of the vibrant community of Fulton and Lower Manhattan.”

Westfield also introduces Irving Farm Coffee Roasters, whose doors opened on January 13. One of New York’s most beloved coffee brands, Irving Farm Coffee Roasters directly sources all of their handcrafted coffees and has a deep focus on sustainability and building relationships with farmers.

“After years of focusing on small batch roasting and a few cafes, Irving Farm is experiencing a growth spurt at 20 that is totally exciting, often thrilling, and sometimes nerve-racking,” said Stephen Leven, co-owner of Irving Farm Coffee Roasters. “We want each cafe to be a place where people hang out, go offline, and really connect. Hopefully our Fulton Center location will provide that point of respite for busy travelers, whether they’re off to work or museums.”

Throughout 2016, Westfield will be expanding Fulton Center’s roster of retailers with the arrival of several more shopping and grab-and-go food options.
Fulton Center, combined with The Corbin Building, is operated by Westfield under a long-term lease consisting of all non-platform, public space and shops. Fulton Center and The Corbin Building are owned and developed by the Metropolitan Transit Authority (MTA). Fulton Center encompasses five subway stations and nine transit lines, and serves more than 300,000 commuters and visitors every day.

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ABOUT WESTFIELD
Westfield Corporation (ASX: WFD) is a global leader in the design, development and operation of premier retail destinations with interests in 34 shopping centers in the United States and United Kingdom, along with a major development site in Milan, Italy. In the U.S., Westfield’s portfolio of 32 shopping centers includes more than 6,700 retail shops across 46 million square feet of space in California, Connecticut, Florida, Illinois, Maryland, New Jersey, New York and Washington.

ABOUT POP KARMA
Pop Karma makes delicious all-natural gourmet popcorn from pure, top-quality ingredients. Their unique flavors are sophisticated enough for adults and still loved by kids.  Elegantly packaged, Pop Karma popcorn makes inspired snacks, gifts and party favors.  Pop Karma has been featured on The Today Show, USA Today, ABC World News, Vanity Fair, and Martha Stewart among others.

ABOUT IRVING FARM COFFEE
Irving Farm Coffee Roasters was founded in 1996 by two college friends, Steve and David, when they opened a tiny neighborhood cafe on Irving Place in Gramercy Park. They began roasting out of a converted carriage house in bucolic Dutchess County soon after, and 20 years later Irving Farm has grown into one of New York’s most beloved hometown roasters with six cafes, a bustling wholesale business, a state-of-the-art SCAA Certified Training & Education Loft, a brand new Roastery & Tasting Room, and a green coffee buying program that focuses on direct relationships with farmers, sustainable practices and a philosophy of quality over quantity.